Michigan Golf Journal August 2018

EĞǁ ƋƵŝƉŵĞŶƚ ƌŝǀĞ ĨŽƌ ^ŚŽǁ͕ WƵƩ ĨŽƌ ŽƵŐŚ dŚĂƚ ƐƚĂƚĞŵĞŶƚ ŚĂƐ ďĞĞŶ ƉƌŽǀĞŶ ĨŽƌ ĚĞĐĂĚĞƐ͘ zŽƵ ƵƐĞ LJŽƵƌ ƉƵƩĞƌ more than any club in the bag. WƵƫŶŐ ŝƐ ŝŵƉŽƌƚĂŶƚ ƚŽ ƐĂLJ ƚŚĞ ůĞĂƐƚ ĂŶĚ ŐĞƫŶŐ ƚŚĞ ďĂůů ƌŽůůŝŶŐ ŝŶ ƚŚĞ ƌŝŐŚƚ ĚŝƌĞĐƟŽŶ ŝƐ ŚĂůĨ ŽĨ ƚŚĞ ďĂƩůĞ͘ KĚLJƐƐĞLJ͛Ɛ ŶĞǁĞƐƚ ĂĚĚŝƟŽŶ ƚŽ ƚŚĞŝƌ ĂůƌĞĂĚLJ ŝŵƉƌĞƐƐŝǀĞ ůŝŶĞ ŽĨ ŵĂůůĞƚ ƉƵƩĞƌƐ͕ ZĞĚ Ăůů͕ ŝƐ ĚĞƐŝŐŶĞĚ ƚŽ ŚĞůƉ LJŽƵƌ ĂůŝŐŶŵĞŶƚ ĂŶĚ ƐĞƚ ƵƉ ǁŝƚŚ ĞǀĞƌLJ ƉƵƩ͘ dŚĞ ĐŽŶĐĞƉƚ ŝƐ ǀĞƌLJ ƐŝŵƉůĞ͗ ĂůŝŐŶ ƚŚĞ ͞ZĞĚ Ăůů͟ ĚŽǁŶ ƚŚĞ ƐĐŽƉĞ Ăƚ ĂĚĚƌĞƐƐ ŵĂŬŝŶŐ alignment incredibly easy and consistent. EŝĐŬ DŽƌƌŽǁ͕ ŽŶĞ ŽĨ Ăƌů͛Ɛ ĞdžƉĞƌƚ ĮƩĞƌƐ͕ ƉƌĞĂĐŚĞƐ ƚŚĞ ŝŵƉŽƌƚĂŶĐĞ ŽĨ alignment. “One of the most common errors we see with customers during a WƵƩĞƌ &ŝƫŶŐ ŝƐ ĂůŝŐŶŵĞŶƚ͕͟ ŚĞ ƐĂŝĚ͘ ͞zŽƵ͛Ě ďĞ ƐƵƌƉƌŝƐĞĚ ŚŽǁ ďĞŝŶŐ Žī ďLJ ũƵƐƚ Ă ĚĞŐƌĞĞ Žƌ ƚǁŽ Ăƚ ĂĚĚƌĞƐƐ ĐĂŶ ůĞĂĚ ƚŽ ϰ Žƌ ϱͲĨŽŽƚ ŵŝƐƐĞƐ ůĞŌ Žƌ right of the target. ͞KŶ Ă ϮϬ Žƌ ϯϬͲĨŽŽƚ ƉƵƩ͕ ŝƚ͛Ɛ ĞĂƐLJ ƚŽ ƐĞĞ ǁŚLJ ƐĞƚ ƵƉ ŝƐ ƉĂƌĂŵŽƵŶƚ͕͟ Morrow added. “The Versa technology and Red Ball give golfers Ă ĐůĞĂƌ͕ ĞĂƐLJ ŐƵŝĚĞ ƚŽ ƌĞƉůŝĐĂƚĞ ƉƌŽƉĞƌ ƐĞƚͲƵƉ ĂŶĚ ĂĚĚƌĞƐƐ͘ WĂŝƌ ƚŚĂƚ ǁŝƚŚ Ă ĨŽƌŐŝǀŝŶŐ ŵĂůůĞƚͲƐŚĂƉĞĚ ƉƵƩĞƌ ĂŶĚ LJŽƵ͛ƌĞ ŽŶ ƚŚĞ ƉĂƚŚ ƚŽ ďĞƩĞƌ ƉƵƫŶŐ͘͟ dŚĞƌĞ͛Ɛ ĂŶ ŽůĚ ƐĂLJŝŶŐ Ăƚ KĚLJƐƐĞLJ͗ Innovate or Die ͘ /ƚ͛Ɛ ĐůĞĂƌ ůŽŽŬŝŶŐ Ăƚ KĚLJƐƐĞLJ͛Ɛ ůĂƚĞƐƚ ůŝŶĞƵƉ ĂŶĚ ŶŽǁ with Red Ball, Odyssey is choosing ƚŽ ŝŶŶŽǀĂƚĞ ĂŶĚ ƉƵƐŚ ƚŚĞ ĞŶǀĞůŽƉĞ ǁŚĞŶ ŝƚ ĐŽŵĞƐ ƚŽ ƉƵƩĞƌ ƚĞĐŚŶŽůŽŐLJ and advancements. Odyssey Red Ball…$179.99. ǀĂŝůĂďůĞ Ăƚ Ăƌů͛Ɛ 'ŽůŇĂŶĚ͘