Michigan Golf Journal March 2018

dŚĞ ŐŽůĨ ŝŶĚƵƐƚƌLJ͛Ɛ ůĂƌŐĞƐƚ ƚƌĂĚĞ ƐŚŽǁ ƚĂŬĞƐ ƉůĂĐĞ ĞǀĞƌLJ :ĂŶƵĂƌLJ ŝŶ KƌůĂŶĚŽ͕ ƚŚĞ W' DĞƌĐŚĂŶĚŝƐĞ ^ŚŽǁ͘ ,ĞƌĞ ŝƐ Ă ůŽŽŬ Ăƚ Ă ĨĞǁ ƉƌŽĚƵĐƚƐ ƚŚĂƚ could make your game more ĨƵŶ͕ ĨĂƐƚĞƌ ĂŶĚ ŇƵŝĚ͘ 18Birdies: 18Birdies is the fastest Ő ƌŽǁŝŶŐ ŐŽůĨ ĂƉƉ ŽŶ ƚŚĞ market, claiming more than 800,000 users to date. The impetus is adding more ƐŽĐŝĂů ĨƵŶ ƚŽ ĂŶLJŽŶĞ͛Ɛ ŐĂŵĞ͕ especially millennials, but ĂůƐŽ ŵĂŬĞ ŵŽƌĞ ƚƌĂĚŝƟŽŶĂů tracking of scores, personal ƐƚĂƟƐƟĐƐ ĂŶĚ ƐŝĚĞ ďĞƚƐ ĞĂƐŝĞƌ͘ :ŽŚŶ ,ĞLJǁŽŽĚ͕ ƚŚĞ ĚŝƌĞĐƚŽƌ of product development, said ƚŚĞ ĞŶƟƌĞ ŐŽĂů ŽĨ ϭϴ ŝƌĚŝĞƐ ŝƐ to add more fun elements to ƚŚĞ ƚƌĂĚŝƟŽŶĂů ŐĂŵĞ ŽĨ ŐŽůĨ – fun through cloud-sharing ŽĨ ŝŶĨŽƌŵĂƟŽŶ ǁŝƚŚ ŐŽůĨĞƌƐ ŝŶ your group and even some not on the course. dŚĞ ĂƉƉƐ͛ ŝŶŝƟĂů ƌŽŽƚƐ ǁĞƌĞ primarily helping golfers track scores and record ƉĞƌƐŽŶĂů ƐƚĂƚƐ ůŝŬĞ ƉƵƫŶŐ strokes, sand shots and ƉĞŶĂůƟĞƐ͘ dŚĞŶ ĐĂŵĞ ĚŝƐƚĂŶĐĞ ŵĞĂƐƵƌĞŵĞŶƚ ŝŶ ƌĞĂů ƟŵĞ ƵƐŝŶŐ 'W^ ĂŶĚ ͚ĚƌŽƉƉĞĚ ƉŝŶƐ͕͛ ƐŚĂƌĞĚ ƐĐŽƌĞĐĂƌĚƐ ǁŝƚŚ LJŽƵƌ playing group, side-bet game ĐĂůĐƵůĂƟŽŶƐ ĂŶĚ ƐƵĐŚ͘ EŽǁ͕ ďLJ ƵƐŝŶŐ Ă ƐŚĂƌĞ ďƵƩŽŶ ŐŽůĨĞƌƐ ĐĂŶ ĂůůŽǁ ƉĂƌĞŶƚƐ͕ ĐŽĂĐŚĞƐ and friends track their game ŝŶ ƌĞĂů ƟŵĞ Žī ƐŝƚĞ͘ ͞zŽƵŶŐ ƉĞŽƉůĞ ůŝǀĞ ŽŶ ƚŚĞŝƌ ƉŚŽŶĞƐ͕ ĂŶĚ ǁŚĂƚ ǁĞ͛ǀĞ ĚĞƐŝŐŶĞĚ ŝƐ Ă ǁĂLJ ĨŽƌ ƉĞŽƉůĞ to have a modern tool to do more, get more out the game ǁŚŝůĞ ƐƟůů ƌĞƐƉĞĐƟŶŐ ƚŚĞ ƚƌĂĚŝƟŽŶƐ͕͟ ,ĞLJǁŽŽĚ ƐĂŝĚ͘ ͞tĞ ǁĂŶƚ ƚŽ ĐŚĂŶŐĞ ŐŽůĨ ĨŽƌ ƚŚĞ ďĞƩĞƌ ďƵƚ ŶŽƚ ƚĂŬĞ ĂǁĂLJ ǁŚĂƚ ŵĂŬĞƐ ŝƚ ŐƌĞĂƚ͘ tĞ ǁĂŶƚ ƉĞŽƉůĞ ƚŽ ďĞ ĞŶũŽLJŝŶŐ outdoors, but have tools to ƉůĂLJ ďĞƩĞƌ͕ ĂŶĚ ĨĂƐƚĞƌ͘͟ TAGMARSHAL: tŚĞŶ ŝƚ ĐŽŵĞƐ ƚŽ ďĂƩůŝŶŐ pace of play troubles, d 'D Z^, > ŚĂƐ Ă ƌĞĂů ƟŵĞ ͕ ŚŝŐŚͲƚĞĐŚ ƐŽůƵƟŽŶ ĨŽƌ ŐŽůĨ courses. While the product Ăŝŵ ŝƐ Ăƚ ĐŽƵƌƐĞ ŽǁŶĞƌƐ͕ ŝƚ ůŽŽŬƐ ůŝŬĞ Ă ǁŝŶͲǁŝŶ ĨŽƌ golfers. d 'D Z^, > ƉƌŽǀŝĚĞƐ measuring devices smaller than a business card that are carried in the bag of one ƉůĂLJĞƌ ƉĞƌ ĨŽƵƌƐŽŵĞ͕ Žƌ ǁŝƚŚ Ă ĐĂĚĚLJ ŝŶ ƚŚĞ ŐƌŽƵƉ͘ Ŷ ŽƉƟŽŶ ŝƐ Ă ĚƵĂůͲƉƵƌƉŽƐĞ ĨƵůůͲƐŝnjĞĚ 'W^ ŵŽŶŝƚŽƌ ƉůĂLJĞƌƐ ƵƐĞ ŽŶ ƉŽǁĞƌ ĐĂƌƚƐ͘ ŽƚŚ ĚĞǀŝĐĞƐ ƐĞŶĚ ĐŽŶƟŶƵŽƵƐ ŝŶĨŽƌŵĂƟŽŶ to a computer or phone app ŽĨ ĐŽƵƌƐĞ ƐƚĂī ŵĞŵďĞƌƐ͘ ͞tŚĂƚ ƚŚĞLJ ǁŝůů ƐĞĞ ŝƐ ĂŶ ŽǀĞƌǀŝĞǁ ŵĂƉ ŽĨ ƚŚĞ ĐŽƵƌƐĞ ĂŶĚ ǁŚĞƌĞ Ăůů ƚŚĞ ŐƌŽƵƉƐ are as they move around, ůŝǀĞ͕͟ ƐĂŝĚ :ŽŚŶ tŝůůŵŽƌĞ͕ /ŶƚĞƌŶĂƟŽŶĂů ƐĂůĞƐ ŵĂŶĂŐĞƌ͘ 'ŽůĨ ƋƵŝƉŵĞŶƚ REPORT FROM THE PGA SHOW, ORLANDO