Michigan Golf Journal September

– How golfers learn to play the game – How courses can more efficiently manage their operations. Ai is the future when it comes to training aids. How many beginners would prefer to avoid judgement by better players as they start learning the game? There is a massive appeal in the ability to enter a private room with a simulator and work with a friendly avatar customizable to one’s personal style of coaching. The result: positive affirmation instead of a tougher, more motivational approach. A fit for everyone? Of course not. However younger generations will likely be more comfortable with newer approaches to learning, and Ai will be one of them. Even as digital golf has grown substantially, golfers by nature still want to play on an actual golf course whether a local public, country club, or travel destination. Historically golf courses have struggled to maintain a consistent profitable financial model due to the high costs of developing and maintaining vast amounts of land golf courses require. Ai may be the longterm solution. Computer systems now analyze when people visit a golf course and highlight areas that are unused. The USGA has been leading the way in this technology for several years. Un-trafficked parts of a course could be identified as areas that no longer need water, fertilizer and maintenance. By using golf carts, autonomous lawn mowers, motion sensors and a connected irrigation system, Ai would be able to monitor patterns and behavior 24 hours a day 7 days a week providing both real time changes and recommendations on how to improve efficiency for golf course owners and operators. The game of golf remains only one of many examples of an artificial intelligence revolution that will continue changing the world as we know it – and in future articles on the subject, I look forward to discussing other industries and areas where change is not only inevitable, it is welcomed. As some are excited about the possibilities and others have their concerns, the common denominator is that AI will continue its growth and become a bigger part of our everyday lives, whether humans are ready for it or not.

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