Michigan Golf Journal February 2018

Michigan Golf Journal ;ǁǁǁ͘ĐĂƌůƐŐŽůŇĂŶĚ͘ĐŽŵͬ ƚƌĂĐŬŵĂŶƌĂŶŐĞͿ “You can just watch a lot of ƉĞŽƉůĞ͕ ǇŽƵ ĐĂŶ Śŝƚ ďĂůůƐ͕ ǇŽƵ can talk to some manufacturers ĂďŽƵƚ ƚŚĞŝƌ ůĂƚĞƐƚ ƉƌŽĚƵĐƚƐ͕ Žƌ ƚŚĞŝƌ ŝŶƚĞƌƉƌĞƚĂƟŽŶ ŽĨ ƚŚĞ latest, biggest story in the golf media. It’s all there for ŐŽůĨĞƌƐ ƚŽ ĞǆƉĞƌŝĞŶĐĞ͘ /ƚ͛Ɛ Ăůů ƉƌĞƩǇ ƵŶŝƋƵĞ͕ ŝƚ͛Ɛ ƉƌĞƩǇ ĐŽŽů͕͟ ƐĂŝĚ ŚƌŝƐ ŽīŵĂŶ ʹ Ă ĨŽƌŵĞƌ ŵĂŶƵĨĂĐƚƵƌĞƌƐ ƌĞƉ ďƵƚ ŶŽǁ tournament director of the new Ally Challenge PGA Tour ŚĂŵƉŝŽŶƐ ĞǀĞŶƚ ĐŽŵŝŶŐ ƚŽ 'ƌĂŶĚ ůĂŶĐ ŝŶ ^ĞƉƚĞŵďĞƌ͘ ;ŚƩƉƐ͗ͬͬƚŚĞĂůůǇĐŚĂůůĞŶŐĞ͘ĐŽŵͿ “I’ve been to events like these ŝŶ Ă ůŽƚ ŽĨ ĚŝīĞƌĞŶƚ ƉĂƌƚƐ ŽĨ the United States, whether it be the west coast or the east ĐŽĂƐƚ Žƌ ƚŚĞ DŝĚǁĞƐƚ͕͟ ŽīŵĂŶ added about his Demo Days ĞǆƉĞƌŝĞŶĐĞƐ ĚĂƟŶŐ ďĂĐŬ ƚŽ ϭϵϵϰ͘ ͞dŚĞ ƐƉŝƌŝƚ ŽĨ ƚŚĞ Ăƌů͛Ɛ Demo Days has always been ĐĞůĞďƌĂƟŶŐ ƚŚĞ ŐĂŵĞ ŽĨ ŐŽůĨ͘ tŚĂƚ͛Ɛ ƐŽ ŝŶƚĞƌĞƐƟŶŐ ĂďŽƵƚ ŝƚ is that they’ve been around for 60 years so they have the cache to really know how to do it. It’s always fun to watch so many ĚŝīĞƌĞŶƚ ƉĞŽƉůĞ ŝŶ ƚŚĞ ƐƉĞĐƚƌƵŵ ĐŽŵŝŶŐ ƚŽ ďĞ ƉĂƌƚ ŽĨ ĞŵŽ ĂǇƐ ĨŽƌ Ăůů ĚŝīĞƌĞŶƚ ŬŝŶĚƐ ŽĨ ƌĞĂƐŽŶƐ͘ It’s really fun.” ŽƚŚ Ăƌů͛Ɛ ůŽĐĂƟŽŶƐ͕ ŝŶ ůŽŽŵĮĞůĚ ,ŝůůƐ ĂŶĚ dŚĞ /ŶŶ Ăƚ ^ƚ͘ :ŽŚŶƐ ŝŶ WůǇŵŽƵƚŚ͕ ǁŝůů ŚŽƐƚ Demo Days with manufacturers ƌŽƚĂƟŶŐ Ăƚ ŽŶĞ ůŽĐĂƟŽŶ ŽŶĞ Saturday then the other store ĂŶŽƚŚĞƌ ^ĂƚƵƌĚĂǇ͘ ^ƉĞĐŝĂů ĂƉƉĞĂƌĂŶĐĞƐ Ăƚ ƚŚĞ Ăƌů͛Ɛ ůŽŽŵĮĞůĚ ůŽĐĂƟŽŶ ŝŶĐůƵĚĞ͗ DĂƌĐŚ ϭϬ͕ ƵƐƟĞ ZŽůůŝŶƐŽŶ ʹ ŚŝĞĨ ĞƐŝŐŶĞƌ KĚǇƐƐĞǇ WƵƩĞƌƐ͖ and March 24, Petra Petrich ʹ ^ĞŶŝŽƌ ŶŐŝŶĞĞƌŝŶŐ DĂŶĂŐĞƌ͕ ĂůůĂǁĂǇ 'ŽůĨ Ăůů ZΘ ͘ “When we come back from the PGA Merchandise Show in :ĂŶƵĂƌǇ ǁĞ ŬŶŽǁ Ăůů ƚŚĞ ŶĞǁ ƐƚƵī ƚŚĂƚ͛Ɛ ĐŽŵŝŶŐ͕ ĂŶĚ ĞŵŽ ĂǇƐ ŐŝǀĞƐ ĐƵƐƚŽŵĞƌƐ Ă ĮƌƐƚ shot at trying the new items in Ă ƐĞƫŶŐ ƚŚĂƚ ƌĞůĂǆĞĚ ĂŶĚ ůĂŝĚ back,” said Carl’s COO Casey ĂŬĞƌ͘ ͞dŚĞƌĞ ŝƐ ŶŽ ƉƌĞƐƐƵƌĞ ƚŽ buy. Customers can try as many ƟŵĞƐ ĂƐ ƚŚĞǇ ǁĂŶƚ͘ ͞DĂŶƵĨĂĐƚƵƌĞƌƐ͛ ƌĞƉƐ ĂƌĞ ŽŶƐŝƚĞ ƚŽ ĂŶƐǁĞƌ ĂŶǇ ƋƵĞƐƟŽŶƐ ĂďŽƵƚ ƚŚĞ ƉƌŽĚƵĐƚ͕ ĞƐƉĞĐŝĂůůǇ ŽŶ ŶĞǁ ƚĞĐŚŶŽůŽŐǇ͘ /ƚ͛Ɛ Ă ƉƌĞƩǇ easy way to test and try all the ƉƌŽĚƵĐƚƐ ʹ ĂŶĚ ƚŚĂƚ ƟŵĞ ŽĨ year the Golf Digest HotList is ĐŽŵŝŶŐ ŽƵƚ ƐŽ ŝƚ͛Ɛ ĂŶ ĞǆĐŝƟŶŐ ƟŵĞ ŝŶ ŐŽůĨ͘͟