Michigan Golf Journal October 2018

Retail News Maple Hill Fun Facts: ͻ Greens ĨĞĞƐ ŝŶ ϭϵϳϴ͗ ΨϮ͘ϱϬ ŶŝŶĞ ŚŽůĞƐ͕ Ψϯ͘ϱϬ ĨŽƌ ϭϴ͘ ͻ ƵƌƌĞŶƚ ŐƌĞĞŶƐŬĞĞƉĞƌ Steve Beld has been on the job all ϰϬ LJĞĂƌƐ͕ ƐŝŶĐĞ he was in high school. ͻ ^ŝŶĐĞ ϭϵϳϴ͕ DĂƉůĞ ,ŝůů͛Ɛ ďƵŝůĚŝŶŐ ĨŽŽƚƉƌŝŶƚ ŚĂƐ ĞdžƉĂŶĚĞĚ Ɛŝdž ƟŵĞƐ͕ ĨƌŽŵ the original clubhouse. ͻ DĂƉůĞ ,ŝůů 'ŽůĨ ŚĂĚ Ă booth at ƚŚĞ ĮƌƐƚ ĞǀĞƌ Novi Golf Show when it was just two aisles wide; ĂŶĚ Ăƚ ƚŚĞ ĮƌƐƚ ĞǀĞƌ tĞƐƚ Michigan Golf Show. ͻ dŚĞLJ ŚĂǀĞ ƐŝŶĐĞ ĚŝƐƉůĂLJĞĚ Ăƚ ƚůĂŶƚĂ͕ DŝŶŶĞĂƉŽůŝƐ͕ ůĞǀĞůĂŶĚ͕ /ŶĚŝĂŶĂƉŽůŝƐ͕ WŝƩƐďƵƌŐŚ ĂŶĚ ŝŶĐŝŶŶĂƟ among others. ĂŌĞƌ ĐŽůůĞŐĞ ƚŚĞLJ ŐŽƚ ŵŽƌĞ involved and have really grown the merchandise side of the business, wholesale, and online sales and website ĚĞǀĞůŽƉŵĞŶƚ͘͟ /Ŷ ĂĚĚŝƟŽŶ ƚŽ ƚŚĞ ŽƌŝŐŝŶĂů ϭϴͲŚŽůĞ ĐŽƵƌƐĞ͕ ǁŚŝĐŚ ZŝĐŚ ƉƵƚ ƚŚƌŽƵŐŚ Ă ƐŝŐŶŝĮĐĂŶƚ ƌĞĚĞƐŝŐŶ ƐŽŽŶ ĂŌĞƌ ƉƵƌĐŚĂƐŝŶŐ ŝƚ͕ DĂƉůĞ ,ŝůů 'ŽůĨ ƚŽĚĂLJ ŚĂƐ ϵϱ ĞŵƉůŽLJĞĞƐ Ăƚ ƉĞĂŬ ƐĞĂƐŽŶ and two huge warehouses, ŽŶĞ ŽŶƐŝƚĞ ĂŶĚ ŽŶĞ ŽīƐŝƚĞ͘ dŚĞ ƉƌŽƉĞƌƚLJ Ăƚ ƚŚĞ ĐŽƌŶĞƌ ŽĨ /ǀĂŶƌĞƐƚ ǀĞ͘ ĂŶĚ ϱϲ th Street SW in Grandville has grown to Ă ϯϬ͕ϬϬϬ ƐƋƵĂƌĞͲĨŽŽƚ ĨĂĐŝůŝƚLJ for merchandise sales and ĐƵƐƚŽŵ ĐůƵď ĮƫŶŐ͕ ĂŶĚ ϲϬ stalls on a grass range across ƚŚĞ ƐƚƌĞĞƚ ʹ ƉůƵƐ ŚĞĂƚĞĚͬ covered driving bays for the ŽīͲƐĞĂƐŽŶ͘ “We’ve sort of always been a discounter, from the ďĞŐŝŶŶŝŶŐ͕ ĂŶĚ Ăƚ ƚŚĞ ƟŵĞ we were forced to discount because we were so remote ďĞĨŽƌĞ ƚŚĞ ŶĞǁ ĚĞǀĞůŽƉŵĞŶƚƐ͕ and no internet, so because we weren’t in a convenient ůŽĐĂƟŽŶ ǁĞ ŚĂĚ ƚŽ ŐŝǀĞ ƉĞŽƉůĞ a reason to come out here – and we thought service and ƉƌŝĐĞ ǁŽƵůĚ ďĞ ƚŚĞ ƌĞĂƐŽŶ͕͟ ŶĚLJ <ŝƚĐŚĞŶ ƐĂŝĚ ŝŶ ƌĞĨĞƌĞŶĐĞ to being southwest of Grand ZĂƉŝĚƐ͛ ŚƵď͘ Both Rich and Andy said ƚŚĂƚ ƚŚĞŝƌ LJŽƵƚŚ ĚĞǀĞůŽƉŵĞŶƚ ƉƌŽŐƌĂŵ ŝƐ ǀĞƌLJ ŝŵƉŽƌƚĂŶƚ ďĞĐĂƵƐĞ ŐĞƫŶŐ ƉĞŽƉůĞ ŝŶƚŽ ƚŚĞ game is always needed. Rich ĞƐƟŵĂƚĞĚ ƚŚĂƚ ŝŶ ƚŚĞ ƉĂƐƚ ϭϱ LJĞĂƌƐ ĂůŽŶĞ ŽǀĞƌ ϭϮ͕ϬϬϬ LJŽƵƚŚ ŚĂǀĞ ƐǁƵŶŐ ƚŚĞŝƌ ĮƌƐƚ ĐůƵď Ăƚ DĂƉůĞ ,ŝůů͛Ɛ LJŽƵƚŚ ĐĂŵƉƐ͘ ͞tĞ ƌĞĂůůLJ ůŝŬĞ ƚŚĞ ĂƐƉĞĐƚƐ of the family business and that fact that we’ve been able to do it and get along, ƚƌƵƐƟŶŐ ĞĂĐŚ ŽƚŚĞƌ ƚŽ ŚĂŶĚůĞ our areas of focus,” Andy said about the fact mom, Nancy, ǁŝǀĞƐͲ DĂƌŝƐƐĂ ĂŶĚ DĂŶĚLJ͕ Aunt Deb and cousins Steve, <ĞǀŝŶ ĂŶĚ ĞŶ ĂůƐŽ ŚĞůƉ Ăƚ ƚŚĞ ƐƚŽƌĞ͘ ͞dŚĞ ŶŝĐĞ ƉĂƌƚ ĂďŽƵƚ Ă ĨĂŵŝůLJ ďƵƐŝŶĞƐƐ ĂƐ ŽƉƉŽƐĞĚ ƚŽ a large chain store is we can ĂĚĂƉƚ ŽŶ Ă ĚŝŵĞ͘ tĞ ĚŽŶ͛ƚ ŚĂǀĞ ƚŽ ŐŽ ƚŚƌŽƵŐŚ ĐŽƌƉŽƌĂƚĞ͘ tĞ ƉƵƚ ƵƉ Ă ŶĞǁ ƐŝŐŶ ĂŶĚ away we go. “We try to think outside the box and since we’ve always been a discounter, we want ĞǀĞƌLJ ƐŝŶŐůĞ ƉĞƌƐŽŶ ƚŚĂƚ ǁĂůŬƐ ŽƵƚ ŽĨ ŚĞƌĞ ďĞŝŶŐ ŚĂƉƉLJ ǁŝƚŚ ƚŚĞ ƉƌŝĐĞ ƚŚĞLJ ƉĂŝĚ ĂŶĚ ƚŚĞ ƐĞƌǀŝĐĞ ƚŚĞLJ ƌĞĐĞŝǀĞĚ͘ / ĚŽŶ͛ƚ see too many things more ŝŵƉŽƌƚĂŶƚ ƚŚĂŶ ƚŚĂƚ͘͟