Michigan Golf Journal October 2019

Take a quick stroll through ĂŶLJ dŽƉŐŽůĨ ůŽĐĂƟŽŶ Ͷ Žƌ scroll through its Instagram ĨĞĞĚ Ͷ ĂŶĚ LJŽƵ͛ůů ƐĞĞ ŐŽůĨ͘ Sort of. More denim than Dockers, more sundresses ƚŚĂŶ ^ĐŽƩLJ ĂŵĞƌŽŶ͕ ŝƚ͛Ɛ ĐĞƌƚĂŝŶůLJ Ă ĚŝīĞƌĞŶƚ ŬŝŶĚ of audience than what the sport is used to seeing. And it’s growing. dŚĞ ƉĂƌƟĐŝƉĂƟŽŶ ďĂƐĞ ĨŽƌ ŽīͲĐŽƵƌƐĞ ĨŽƌŵƐ ŽĨ ŐŽůĨ ŝŶĐƌĞĂƐĞĚ ĂůŵŽƐƚ ϭϬй ŝŶ ϮϬϭϴ ƚŽ ĂŶ ĞƐƟŵĂƚĞĚ Ϯϯ million people. The year ďĞĨŽƌĞ͕ ƚŚĞ ŽīͲĐŽƵƌƐĞ ƉĂƌƟĐŝƉĂƟŽŶ ŶƵŵďĞƌ ŝŶĐƌĞĂƐĞĚ ϳй ƚŽ Ϯϭ͘Ϯ ŵŝůůŝŽŶ͘ With its upward trajectory, almost as many people now ƉĂƌƟĐŝƉĂƚĞ ŽīͲĐŽƵƌƐĞ ĂƐ ƉůĂLJ ƚƌĂĚŝƟŽŶĂů͕ ŐƌĞĞŶͲŐƌĂƐƐ ŐŽůĨ ;Ϯϰ͘Ϯ ŵŝůůŝŽŶͿ͘ By Adam Stanley K&&ͳ KhZ^ 'K>&͗ ,Kt /' E /d ' d͍ From TopGolf, BigShots and Drive Shack to Indoor Simulators, the Golf Market is Growing ^ƚŽƌLJ ĂŶĚ ƉŚŽƚŽƐ ĞĚŝƚĞĚ ĨŽƌ ƐƉĂĐĞ ĂŶĚ ƌĞƉƌŝŶƚĞĚ ǁŝƚŚ ƉĞƌŵŝƐƐŝŽŶ ĨƌŽŵ ƚŚĞ ŽƌŝŐŝŶĂů ƉƵďůŝĐĂƟŽŶ : dŚĞ EĂƟŽŶĂů 'ŽůĨ &ŽƵŶĚĂƟŽŶ TopGolf Michigan Golf Journal Kī ŽƵƌƐĞ 'ŽůĨ 'ƌŽǁƚŚ