Michigan Golf Journal April 2020

One new partner, Jenny Simich, will be using her marketing and promotions background to expand offerings at the course, especially hoping to attract more women and youth. “My husband came home one day with what he said was a crazy idea,” Simich said. “And I said ‘What?! We’re not golf course- buying type of people.’ When we went out to the property to look around (late winter 2019), my first step on the course, I stepped on a golf ball under some snow and as I looked around, it was like, ‘wow, this has some possibilities.’ We got really excited about it, and we thought our ownership structure would be a really nice set of skills, and we could put in some sweat equity.” One thing that stood out to the new collection of co-owners was how helpful the golfing community in Michigan has been at lending advise, support and suggestions to become successful in their new venture. Both Kendra and Simich said they have been very impressed by, and thankful for, the gracious help and ideas coming from other golf course owners – which is so unlike the cutthroat battles they face in the other industries where they have full-time careers. Jan Brintnall, a Lansing native who is an LPGA Teaching Professional and the instructor for “The Business of Golf” at the Eli Broad College of Business at MSU, will be offering learning opportunities through the LPGA-USGA Girls Golf program. Also on tap will be multiple-day clinics for boys and girls and adults, plus Mother- Child, Father-Child and Grandparent-Child Golf Days that will provide instruction and team games. “It is so refreshing to work with such enthusiastic and forward-thinking golf course owners and managers,” Brintnall said. “It’s not easy to balance traditional golf for accomplished players with new and innovative golf experiences for folks interested in a more relaxed recreational round.  The more serious players will love the challenging layout while new golfers, younger golfers and women golfers will find The Links at Hunters Ridge both welcoming and supportive.” A June 6 Grand Reopening is planned to officially launch the new clubhouse and tavern renovations, with live music, lessons, food and guest appearances. More information can be found at: www. golfhuntersridge .com MGJ 5 April 2020 www.michigangolfjournal.com