Michigan Golf Journal June 2020

Michigan Golf Journal Bringing Golf Back The average golf consumer may not have heard of the Michigan Golf Alliance (MGA) but I can assure you their voice is loud and clear. Formed about 10 years ago to bring Michigan’s golf associations together in order to tell the story of our state’s golf’s $4.2 billion industry to the state legislature, the MGA again has proved we are stronger, together. “Working together very efficiently within this fluid situation provided a unified voice to our Governor and led to the re-opening of golf,” said Jada Paisley, executive director of the Michigan Golf Course Association. Each of the associations has a seat at the table. The executive directors created a timely and effective strategy along with the support of the Small Business Association of Michigan to inform the Governor and her team how golf could and should be open in Michigan during COVID-19. Because the Alliance leadership was constantly in communication, they had the ability to “communicate quickly and directly react to new information. Hopefully, this has also led to some more education on the business and economic impact of golf in Michigan for the current administration,” said MI Golf Course Superintendents Association’s executive director Adam Ikamas. The Alliance represents the many voices of the golf industry including the consumer, golf professional, superintendent, managers, operators and owners, so it stands to reason creating a unified message was often a challenge. Golf Industry’s “Voice” is Loud and Clear By Kate Moore