Michigan Golf Journal September 2021

Michigan News and Notes Local V1 Sports Secures Strategic Capital Investment with NBA Hall of Famer Michael Jordan Novi-based V1 Sports recently secured funding from Black Cat Ventures, the golf technology fund founded by golf lover Michael Jordan of NBA fame. V1 has developed into a widely used game-improvement ecosystem for coaches and athletes across multiple sports. CEO Bryan Finnerty has led an expansion of the product line and positioned V1 as a foremost developer of sports improvement software applications. As a longtime leader in the golf industry, V1 offers dozens of professional and consumer video analysis apps like Improve Your Swing, and the most innovative GPS and stats app with auto shot tracking intelligence to Improve Your Score. A mid-August tweet from the Fox Hills Learning Center in Plymouth shows recent U.S. Amateur Champion James Piot practicing with teacher Brian Cairns and using V1 software and the V1 Pressure Mat, which provides instant visual feedback and ground pressure data integrated into the V1 video stream. Last year, V1 launched the rapidly- growing V1 Baseball segment of its business, extending its focus beyond golf. To learn more visit www.v1sports.com MGJ