Resort Town Standouts Profile of Willow Market/Primos BBQ The pandemic affected many businesses, those in resort towns especially, so we thought it would be interesting to profile some resort town businesses within Michigan that survived, reinvented, and came out even stronger. This is the first in a series of articles that will highlight those businesses that were able to adapt and thrive, in a new business dynamic, through these uncertain times. In Cadillac, Michigan, we found a standout business, with two names –Willow Market and Primos BBQ. Watch my interview with Jason Towers to When Jason and his partner realized they needed a standalone location, they purchased a building on the west side of Cadillac along, M-115. The business was no longer a side gig. They received a liquor license, parked the food truck outside the building and opened their doors to the public. They became very popular with travelers northbound through Cadillac, as well as, those heading back home downstate. They soon found it necessary to add a second smoker to fill the growing demand. By Pat Altvater hear his success story as well as why his business has two names. Jason and his cousin purchased a food truck and started Primos because of public demand for their BBQ, that they had previously just been making for their families. But the word spread and so the cousins started Primos as a side gig. The business became popular. Michigan Golf Journal
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