and XXIO have reserved space. Committed tech companies include, aboutGolf, Bushnell, Garmin, Foresight, FlightScope, Trackman and TopTracer. Apparel companies, Ahead, Antigua, Ashworth, FootJoy, Lacoste, Peter Millar and Puma Golf have reserved booth space. The PGA Show formerly was a primary marketing tool to introduce new products, affirm relationships with old customers and solicit new one. Computerbased ordering combined with inventory and production issues have made the Show less a vehicle for order taking and more an image and visibility opportunity that new companies can use to their advantage. Still to be heard from are several well-known equipment makers have found that alternative ways they were forced to use during the past two years to stay current are sufficient and an expensive company trip to the Sunshine State is not required. such as Tour Edge Golf, Wilson Golf and TaylorMade Golf, though TaylorMade has not exhibited for several years. The industry is booming and according to the National Golf Foundation counting on-course and off-course participants total over 40 million. Golf rounds are up, and equipment sales have continued to set records. It is a good assumption that more companies will sign up to display their latest and greatest, but the number could still fall short of the prepandemic count. Companies, industry insiders and professionals may also
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