Michigan Golf Journal February 2022

Titleist Continues Superior Golf Ball Tradition With New AVX Titleist & Callaway Continue to Lead the Golf Ball Market, With New Innovations By Ed Travis softer towards the center. This harder cover, in combination with a mantle that generates more flex at impact, reduces spin rate with the driver, which relates to added distance off the tee. The cast urethane cover, however, is engineered to provide spin from short irons and produce more control around the green. The outer shell is covered with seven varying sizes of dimples, The 2022 version of the AVX golf ball from Titleist with changes to both the urethane cover and core, is now in its third generation. The AVX provides a soft feel, low spin, low trajectory alternative to the Pro V1 and Pro V1x golf balls. Retaining its three-piece construction, AVX for 2022 has reformulated the core to add firmness on the outside, while it gradually becomes

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