He saw an open lane to create a business that “upscaled” the lace offering. He studied the category with a proxy to the growing popularity of premium-made, colorful socks. Teaming with Mike Gossett, a veteran product creator for Nike and Crocs was the next step and, voila, Whiskers was born. While the company is big in dress and casual shoes, sneakers and boots categories, its push in golf is masterful. Anchored by a “do as the pros do” theme, Whiskers boasts more than 100 PGA and LPGA Tour players and caddies noticeably wearing its laces. This includes major winners and perennial Ryder Cup and President’s Cup stars weaving Whiskers into their FootJoy, adidas, Nike and ECCO kicks. Whiskers laces are also darling gifts for golfers in tournaments and outings in Ohio and nationally. No one expects laces when they open their swag bags. Lacing up takes approximately three minutes and the resulting splash of flash injects personality to even the dullest of footwear. Match lace color with your shirt and perhaps Milan runways are in your future. Unlike buying the latest-and-greatest driver with technology likely rendered antiquated six months post-purchase, Whiskers laces are built to last and come in 70 colors and patterns. They’re affordable, too, at $15 for one pair and $45 and $60 for three- and five-packs, respectively. Check it out at: www.whiskerslaces.com.
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