Michigan Golf Journal February 2023

among the portfolio is the company’s proprietary perimeter weighting that pushes mass to the ball’s exterior for less side spin and straighter ball flight across all clubs. Case in point, the VERO X1 tested at 60% less driver side spin than Titleist Pro V1 and Pro V1x in independent testing by Golf EQ. Founded over a decade ago, OnCore has fast-tracked its growth through performance on the course and partnerships in the boardroom. Financial legend Charles Schwab is a key investor, as is Buffalo Bills Quarterback Josh Allen, who also serves as the company’s lead ambassador. Major traction in the DTC golf ball category has ignited OnCore’s foray into adjacent technologies, such X2s, ELIXR 2022s and AVANT 55 (a two-piece Surlyn cover) for just $35. OnCore offers free shipping on orders over $100 – key for DTC brands looking to steer golfers away from shopping offline. And for golfers who’re all-in on the brand, there’s Club OnCore – an Amazon Prime-like concept offering free shipping, customization, sitewide discounts and deals on other golf and lifestyle products. as the Golf Boost AI app for virtual golf instruction, a “smart golf ball” that will track myriad performance parameters and a golf and entertainment complex in Buffalo. Golfers new to OnCore can visit the website, www.oncoregolf. com, for an online ball fitting and receive $10 off their first purchase. And new for 2023, the company will offer a “Performance Pack” with a sleeve each of VERO X1s, VERO

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