It’s been just a few months since Jill Spiegel took over the job as President of PGA Tour Superstores (PGATSS) and already her presence and leadership style are being felt. She succeeded Dick Sullivan, the former President, and Chief Executive Officer, who moved into the spot of Executive Chairman and CEO. Sullivan, who is considered by many to be one of the top golf retailing executives in the country, oversaw PGATSS growth to become of the largest specialty golf and tennis retailer. The promotion to President makes Spiegel one of the highest placed women in the golf industry and she brings to the position more than ten years of experience with the company, most recently as Senior Vice President and Chief Merchandising Officer. A Michigan native Spiegel’s first job at PGATSS was Vice President Merchandising Soft Goods. Prior to that she held merchandising positions at Belk Department stores and was Vice President of Planning for New York-based Macy’s. In an exclusive interview during the recent PGA Show Spiegel was frank in her assessments and shared how she plans to move store sales upward capitalizing on the steep growth over the past two years when PGATSS sales doubled. She immediately emphasized a primary focus in the new year will be on customer club fittings with a revamped approach to the instore Studio experience in all their locations. This has already begun with additional training for club fitters and a multimillion-dollar investment in the Fitting and Services departments plus, and certainly a marker of the depth of commitment to employee Jill Spiegel Takes Over at PGA Tour Superstore By Ed Travis Michigan Golf Journal
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