education, a new Performance Training Center for store associates has opened. Spiegel’s most revealing comment was, “We’re here to help the game’s growth through the relationship our store associates have with customers.” Part of that relationship building will be the continuation of programs to bring new golfers into the game especially women and juniors. Back 9 Report talked with Ms. Spiegel about the increasing presence of women in golf and PGATSS’ involvement with The First Tee. View the full interview here: Mou – insert a black box for the video Part of that relationship building will be the continuation of programs to bring new golfers into the game especially women and juniors. Growth plans for this year include opening eight new stores, including Raleigh, Oklahoma City, Boise, and Chicago and others. The same number were opened in 2022, all in cities where PGATSS did not have a presence and at the end of 2023 will bring the total number to 64. In an aside Spiegel also pointed out women like to shop for apparel at PGATSS. She said there are large differences between selling golf clothing and golf clubs and a different focus is required. With a much shorter lifecycle than hard goods apparel must have the latest styling and a large brand assortment which requires seasoned apparel buyers on staff, tight inventory control with frequent markdowns plus creative display and knowledgeable personnel. It’s clear golf attire has become a lifestyle choice for many, and Spiegel said in fact that at some of their warm weather resort locations women’s apparel outsells men’s upending the
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