New Golf Balls Entering the Market PXG Enters the Golf Ball Market By Ed Travis Club maker PXG has jumped into the already crowed golf ball market with the PXG Xtreme Premium, a 338-dimple three-piece urethane cover ball sold direct-to-consumer sales on their website and in their retail locations. There are several three-piece urethane cover balls on the market and unfortunately PXG has not come up with a standout feature to distinguish themselves from the rest of the pack. The Xtreme falls in the same space as the Titleist Tour Speed and Callaway ERC Soft. Both fine products with many users, but the Xtreme is only able to claim marginal differences when compared with Titleist Pro V1 and Pro V1x which sells for $15 a dozen more. Doesn’t make sense but then comparing to the bestselling and most played ball is a reasonable strategy…I guess. Bob Parsons PXG’s founder is known for his business acumen as evidenced by his challenge to the traditional clubmakers ten years ago when he started PXG. Those of us around then remember the first club models announced cost more than $5000 to buy a complete bag of woods and irons and some in the industry outright laughed at the prospect of being in business for more than two years. Times change though and PXG has not given up the idea of super premium club pricing but now has other lines more in the middle range of cost and there’s no doubt PXG has been a success as seen by the more than 20 retail locations they operate across the country. ‘Nobody does golf like PXG….NOBODY,’ but will this new line of golf balls be good enough to grab a significant share of the market? A good question, so far unanswerable and only time will tell. Fast Facts: PXG Extreme Premium – Three-piece construction – Urethane cover – 338 dimples – Polybutadiene core – Ionomer mantle – Available only online, or in PXG retail stores $39.99/dozen Michigan Golf Journal
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