Big Bertha, the model that launched Callaway to success in the early 1990’s has returned in its latest incarnation as an “innovative super game-improvement’’ family. Plus, the Big Bertha REVA is “precisely engineered’’ for women of all skill levels. The company says Big Bertha is designed with an ultra-low center of gravity for players who want to reduce their slice for a straighter trajectory, more distance and easy launch. The fairway woods are built with forgiving Big Bertha shaping, easy launch, fast ball speeds, and more accuracy. Hybrids were developed with an enhanced offset to limit slices and the irons, are constructed using Artificial Intelligence technology and premium performance materials, such as Precision Tungsten Weighting, to deliver distance, even for off-center hits. Callaway, which also owns Topgolf, Ogio, Travis Mathew and Jack Wolfsking apparel brands, says the REVA drivers are built for maximum forgiveness and distance in an easy to launch package. The fairway woods feature an easyto-launch shape, more loft, and a shallow face. Hybrids launch extremely high from precisely positioned tungsten weightings. More loft makes the hybrids easy to get into the air with models available all the way up to a 9-hybrid. The irons incorporate bespoke lofts, swing weights, shafts, and even tungsten. The new Big Bertha is now available in golf shops with suggested MSRP: Drivers – $499.99, Fairway Woods – $299.99 each, Hybrids – $259.99 each, Steel Irons – $999.99/standard 6-Piece Graphite Irons- $1099.99/standard 6-Piece Graphite Set The Big Bertha REVA pricing: Drivers – $499.99, Fairway Woods – $299.99 each, Hybrids – $259.99 each, Irons with steel shaft – $999.99/standard 6-Piece, Irons with Graphite shaft- $1099,99/standard 6-Piece Callaway’s Big Bertha Is BACK! By Steve Pike Michigan Golf Journal
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