TRUE LINKSWEAR EXPANDS ITS SHOE, APPAREL LINES By Steve Pike TRUE Linkswear creator of modern golf footwear designed for on the course and off, is launching two new breakthrough footwear offerings, a rain jacket, as well as an exclusive event customization program for 2024. TRUE’s CEO Jason Moore says that 2024 will include TRUE’s most robust offerings ever. “It represents a culmination of a full decade of ideas, effort and energy into an expansive line that serves players of every level. “We’re here to make your next round more enjoyable. You need comfortable shoes that look and feel good. You need apparel that functions and fits your style. You also need rain gear, head covers, golf gloves, and everything in between. In 2024, TRUE exists to make your next golf trip as enjoyable as possible. If you’re packing TRUE gear, it’s going to work, it’s going to hold up, and you’re going to feel good wearing it. For our team, that’s the ultimate testament. If you fill up that duffel bag for your next golf trip with nothing but TRUE gear, we’re going be extremely proud as a brand who prides itself in outfitting golfers with comfortable, functional, durable and timelessly stylish footwear, apparel and accessories.” LUX G Shoe Launching in April, the LUX G was designed with next-level fit, comfort and performance in mind. “Utilizing our Tour-level LUX model and incorporating new performance features, it’s designed to take the Tour by storm,” says Moore. “It’s a shoe that you can compete in, wear through the mud and hose down afterwards, and it looks as good as new when you’re done – the wear-and-tear is better than anything we’ve ever made. The durable mesh toe is coated to be completely stain- and waterresistant. It’s fully waterproof Michigan Golf Journal
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