Who is Trying to Kill Golf Quicker…… LIV or USGA? Opinion Since 2020 the golf industry has experienced a resurgence of popularity and golf course owners are experiencing the highest levels of profitability they have ever seen. Women and juniors are taking up the game in record numbers and tee sheets at golf courses are filled with enthusiastic golfers. By Fred Altvater The golf equipment and apparel segments are seeing record sales of golfing paraphernalia. Everything seems to be booming in the golf world, but is it really? When there is big money to be made, others want a piece of the pie. That is exactly what is happening right now and it will alter the game as we know it. The LIV and PGA Tour are in a battle to the death to control the professional game. The United States Golf Association (USGA), in their infinite wisdom has decided that the golf ball goes too far and plans to limit it for everyone, not just elite golfers, by 2030. Both of these issues are causing everyday golfers to sit back and wonder about the health of the game. There are a total of 25 million golfers in the United States that play on over 15,000 courses. One of the arguments raised by the USGA is that golf courses are being shrunk due to the distances the golf ball travels. Michigan Golf Journal
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