announced with the Public Investment Fund in June. This came one year after, PGA Tour Commissioner Jay Monahan weaponized the grief of 9/11 families in a PR move against the Saudis, only to disgracefully betray the trust of those people he used and declare a deal that remains unratified. Sports Illustrated has now reported that Patrick Cantlay is somehow in a position in that he is driving talks with the Saudis and other potential investors. The American is someone permanently determined to accrue more dollars, presumably to compensate for his complete absence of personality. No wonder Rory McIlroy resigned from the Policy Board. of millions spent, it has failed to gain any traction beyond a tiny niche within the already small niche that is the golf audience. Like other contracted mouthpieces before him, Rahm was quick to point to the ‘innovation’ and ‘team’ appeals of LIV. Naturally, these came a joint-close second to growing the game in his ranking of motivations and way ahead of the reported £450m he could earn. These revolutionary innovations appear to be that instead of having 72-holes of stroke play, 54 holes and a shotgun start are sufficient. What a groundbreaking innovation! There is also a separate The future is even murkier than it was before. Rahm may believe that his crossing of the divide could help to push unity, at least when it comes to LIV players representing Europe in the Ryder Cup, but does anyone really care? When a sport and its participants reek of dishonesty, it ceases to have credibility. When it’s just about the money, it becomes crass beyond measure. Combined those two failings make much of what you see on television meaningless. Setting aside the moral and sportswashing concerns that instantly turned many people against LIV, for all its hundreds
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