Columnist: Ed Travis
Big Positives of Revamped PGA Tour
By Ed Travis The revamped PGA Tour starting in 2028 has two big positives, namely more head-to-head play by top players while expanding tournaments for major demographic markets not now being served. The Tiger Woods-chaired Future Competition Committee presented the new format featuring two series of tournaments with a revised schedule. In a news conference […]
McLaren On the Starting Line
By Ed Travis Luxury car maker and longtime Formula 1 racing team McLaren has ventured into the golf equipment business with a line of irons bearing the McLaren Golf name beginning with a tour model, plus a player’s distance model. It may seem like an odd entry into the hypercompetitive golf club market, but McLaren […]
Forelinksgolf Gives Back to Junior Golf
By Ed Travis You have probably heard a story about an enterprising young guy starting a business in his bedroom that grew to be legit. The golf glove industry now has a perfect example, Forelinksgolf. The founder, Tyler Nguyen, began golf at a young age via his local Youth on Course (YOC) program which sponsors […]
As The Golf World Turns
By Ed Travis “The more things change…the more they stay the same.” The new year is well underway and reminds one of a poor soap-opera plot. It can be somewhat overwhelming. Golf fans are being treated to further complications of the LIV saga, now in its fourth year. It is clear that the merger with […]
Golf Participation In the United States Nears 50 Million
By Ed Travis Each January the National Golf Foundation (NGF) releases the golf industry Graffis Report. The report for 2025 highlights several interesting facts starting with the total number of participants reaching 48.1 million. A count which includes not only those playing on traditional golf courses, but also the exploding numbers of off-course players, like […]
Callaway’s 2026 Chrome Golf Balls
By Ed Travis For the 2026 season Callaway Golf announced their new Chrome Tour family of balls consisting of the updated versions of the Chrome Tour, Chrome Tour X, and Chrome Soft. With the spinoff of TopGolf, Callaway is more focused on its core golf equipment enterprise and continues to grow the golf ball business […]
XXIO 14 Lightweight Driver
By Ed Travis If you are a senior golfer, or a woman with slightly slower swing speeds, How much are you willing to pay for additional yards off the tee? Srixon’s ultra-premium golf club brand, XXIO has released their latest lightweight driver the XXIO 14 with additional components which reduce overall club weight to generate […]
PXG Introduces The Allan ZT Long Putter
By Ed Travis The Allan ZT Long Putter from PXG joins their ZT family of zero torque models offering added stability for a smoother stroke and better posture to make more putts. Zero torque is the hottest putter design right now and PXG has added a fourth model, the Allan ZT Long Putter, to their […]
Callaway Introduces Opus SP Wedges
By Ed Travis Callaway’s latest wedges, the Opus SP, have “Tour-preferred” shaping and have been re-weighted with a higher center of gravity and additional spin generation in order for more precise, controlled scoring shots. The new Opus SP (Spin Pocket) wedges are the sixth iteration of the original Opus prototype and they have quickly found […]
Improve Your Golf Game With A Home Simulator
By Ed Travis Most every golfer is wants to improve their game and some are even serious about it. They practice religiously, take lessons, play at every opportunity and presuming they are not adopting bad swing habits, may gradually see their scores decrease. Ben Hogan famously said the secret to getting better was to, “dig […]