Columnist: Golf Equipment/Technolgoy
McLaren On the Starting Line
By Ed Travis Luxury car maker and longtime Formula 1 racing team McLaren has ventured into the golf equipment business with a line of irons bearing the McLaren Golf name beginning with a tour model, plus a player’s distance model. It may seem like an odd entry into the hypercompetitive golf club market, but McLaren […]
Callaway’s 2026 Chrome Golf Balls
By Ed Travis For the 2026 season Callaway Golf announced their new Chrome Tour family of balls consisting of the updated versions of the Chrome Tour, Chrome Tour X, and Chrome Soft. With the spinoff of TopGolf, Callaway is more focused on its core golf equipment enterprise and continues to grow the golf ball business […]
XXIO 14 Lightweight Driver
By Ed Travis If you are a senior golfer, or a woman with slightly slower swing speeds, How much are you willing to pay for additional yards off the tee? Srixon’s ultra-premium golf club brand, XXIO has released their latest lightweight driver the XXIO 14 with additional components which reduce overall club weight to generate […]
PXG Introduces The Allan ZT Long Putter
By Ed Travis The Allan ZT Long Putter from PXG joins their ZT family of zero torque models offering added stability for a smoother stroke and better posture to make more putts. Zero torque is the hottest putter design right now and PXG has added a fourth model, the Allan ZT Long Putter, to their […]
Callaway Introduces Opus SP Wedges
By Ed Travis Callaway’s latest wedges, the Opus SP, have “Tour-preferred” shaping and have been re-weighted with a higher center of gravity and additional spin generation in order for more precise, controlled scoring shots. The new Opus SP (Spin Pocket) wedges are the sixth iteration of the original Opus prototype and they have quickly found […]
Improve Your Golf Game With A Home Simulator
By Ed Travis Most every golfer is wants to improve their game and some are even serious about it. They practice religiously, take lessons, play at every opportunity and presuming they are not adopting bad swing habits, may gradually see their scores decrease. Ben Hogan famously said the secret to getting better was to, “dig […]
Playmaker+ GPS Watch by Blue Tees
By Ed Travis Blue Tees Golf is known for GPS speakers, plus laser rangefinders. They have recently introduced the PlayMaker+ GPS Golf Watch with 42,000 preloaded courses in a lightweight crown-less watch with AMOLED touchscreen display. GPS watches are convenient to use on the course with information readily available but Blue Tees pushed the envelope […]
Ben Hogan Introduces New Ft. Worth Irons
By Ed Travis The iconic Ben Hogan brand has introduced two new models for better players. The Ben Hogan brand, now owned by Golf Brands Inc, is making a huge comeback. The Las Vegas-based company also owns and markets Macgregor, Ram, Teardrop and Zebra. Both muscle backs and cavity backs are forged from carbon steel […]
Putters Galore At PGA Show
By Len Ziehm. Pictures By Joy Sarver. I’m fascinated by putters, as well as the wide variety of makes and models. I have used a Scotty Cameron for over 10 years, although it doesn’t always function quite as well as I would like. I’m not one to experiment with different putters, but I do like to […]
Cobra Introduces New Irons
By Ed Travis King Tour, King CB & MB Black Irons Cobra’s new King Tour and King MB/CB irons have a black meal finish and are for better players and professionals. The Tour Black model has a CNC machined back cavity with a Thermoplastic Urethane filling to redistribute weight progressively from deeper in the […]