By Kate Moore
Michigan Golf Course Association
Golf is a cradle to grave lifetime activity.
While approximately 10% of the population plays golf routinely, golf outings gather a combination of the avid golfer, the recreational golfer and the non-golfer all together for a one day experience. Now 10% may not sound like a big number, here in Michigan that is a million golfers. Add to that million the “non-golfer” participant and you have a thriving business opportunity for your charity golf outing and for your golf course.
Golf outings are a key component to most golf facility’s operations and an integral part to the topline revenue plan. They provide more far reaching outcomes than simply raising funds for the organization hosting the day. Today most of our golf outings are associated with a community charity. It is a win, win, win for the charity, the community and the golf outing.
The golf course has been the backdrop for corporate decisions and business deals since the first course opened its doors centuries ago. When business is mixed with golf, the course becomes a platform that goes far beyond fairways and greens. Golf is a great way to entertain clients, grow relationships, build employee morale and thank your partners. Most golf outings are intended as fundraisers for the non-profit world or even political campaigns.
Since many people don’t routinely golf, the outing is the great equalizer. Outings are generally played in a simple “scramble” format, so it isn’t necessary for an individual to know all the rules or be skilled – it’s a team effort. What is important is that the individuals have fun. This is the once a year opportunity for your charity and the golf course to shine.
Golf outings are instrumental in helping maintain the vigorous promotion of why this game is great. Outings continue to sell the brand, advance the attributes, advantages and benefits of the sport while providing an experience for the participant that can’t be found anywhere. MGJ
