Just for the Ladies: TaylorMade Introduces Kalea Premier Kalea, the women-specific brand from TaylorMade, has addedupdatedmodels named Kalea Premier. These clubs, made especially for women, are being sold as an 11-piece set, including a cart bag. TaylorMade has been quick to recognize the significant growth of the female segment of the golf equipment market and recently updated their Kalea brand for women with the new Premier models. The price for the set of 10 clubs plus a cart bag is $1,699.99, placing it in the mid-range for topof-the-line clubs and $200.00 more than the previous Kalea set introduced in 2020. Tomo Bystedt, Senior Director for TaylorMade, said in the announcement, “Kalea Premier is a combination of proven TaylorMade technologies, which are tuned specifically to give women the best performance, By Ed Travis and the most visually stunning designs on the market. Our research has shown that women will no longer accept a half-hearted approach to product design in any industry. We’ve been continuously mindful of this and have created a design language that utilizes a combination of rich colors and refined textures with premium materials to create a sophisticated and elegant product line for women.” It’s refreshing to see a major company introduce quality club models into the women’s market that are not men’s clubs from two years ago with pink trim. Kalea Premier will be in stores October 14, 2022. Michigan Golf Journal
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